Commercial
B2B Corporate Account Operations & Growth
Kapruka E-Commerce
Assistant Manager – Sales & Marketing
2021–2022
Full ownership
B2B corporate accounts — relationship, fulfilment and margin
The situation
Corporate customers required fulfilment, payments, delivery, escalation handling, custom operational arrangements and commercial flexibility, all while keeping customer expectations, internal operations and profitability aligned.
My responsibility
Narain owned relationships, requirements, fulfilment and payment coordination, escalations, account development, cross-sell, upsell and new acquisition.
He also analysed order profitability and margin opportunities and developed account growth plans.
The approach
Stay close to customer requirements and service expectations.
Coordinate with Operations, Finance and Delivery to keep execution moving.
Review margin opportunities and account development paths.
Support growth without losing sight of operational reality.
The result
Delivered end-to-end B2B account ownership that combined relationship management, operational coordination and commercial thinking.
What this demonstrates
“This experience taught me to manage the customer relationship and the operational reality behind it simultaneously.”
Looking for someone who can connect customers, operations and delivery?
I bring customer-facing ownership, commercial awareness and structured operational thinking to complex B2B environments.